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Leveraging Web 2.0 For Small Business : Part 1 - Twitter

What is Twitter? What does it let me do? How can it benefit my business? Do I have time to learn another application? Why should I care?

All fantastic questions, and hopefully this article will help to explain some of the many benefits Twitter can provide to you and your business.

Twitter is one of the latest editions to the ever growing cloud of Web 2.0 applications that are creating huge waves of communication abilities.

Twitter, very simply, allows a user to create a basic profile and send short (less than 140 character) messages to people following their account.

The power of Twitter becomes apparent when one looks at the connection lines these messages can use to reach their intended recipient.

By being capable of relaying the messages through the website, email, text messages, RSS feeds and web services, Twitter has created the perfect “Instant Broadcast Messaging System” while keeping things extremely simple by limiting the length of messages.

The power of Twitter is in its simplicity. It can be, if used right, a perfect solution for a central depository of mass communication from a single individual.

Mothers can let everyone concerned know exactly what is going on with the new baby. Friends can let each other know where they will be spending their Friday evenings. Small Business owners can use it to communicate small bits of information that may be useful to their employees or customers.

This last aspect is what we will be focusing on in the remainder of this article.

A retailer could use Twitter to boost business one particular day by sending a message like “10% off all clothing from 12 – 4 PM for our Twitter followers.”

As a small computer support business, Port City Data Solutions uses Twitter to send out industry news and tips for our customers.

Whatever you are trying to communicate to your customers or employees, Twitter is an efficient and free way to get it done quickly.

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Leveraging Web 2.0 For Small Business :
Part 1 - Twitter

What is Twitter? What does it let me do? How can it benefit my business? Do I have time to learn another application? Why should I care?

All fantastic questions, and hopefully this article will help to explain some of the many benefits Twitter can provide to you and your business. Read More

Web 2.0 has created a structure that allows for increasingly fast collaboration and communication. Technology is being leveraged to allow for more and more areas to be opened up to a collective. Read More